April 6, 2010, 12:00 AM

eBay dresses up its marketplace with a new fashion section

The world’s largest online marketplace yesterday launched eBay Fashion, a tab on the eBay.com home page that lets shoppers quickly cull through the site’s new, vintage, branded and designer merchandise.

 

EBay Inc. continues to attempt to reinvent itself as a fashion hub. The world’s largest online marketplace yesterday launched eBay Fashion, a tab on the eBay.com home page that lets shoppers quickly cull through the site’s new, vintage, branded and designer merchandise.

The site aims to make it easier for shoppers to find what they’re looking for by allowing them to browse by six categories-women, men, kids, baby, vintage, brand. When shoppers mouse over each category, it expands into subcategories such as “athletic apparel” or “men’s vintage shoes.”

When shoppers search for items, the results are shown in a gallery view. If a shopper finds an item particularly appealing, she can click on the “More Like This” button that uses an item’s visual characteristics to find items that are similar in color, shape or pattern.

“EBay Fashion delivers a visually rich and easy-to-navigate shopping experience for savvy style seekers and bargain hunters alike, making it simple to browse and buy from the world`s largest online selection of new, used and vintage clothing, shoes and accessories,” says Lorrie Norrington, president of eBay Marketplaces. “So whether you want to shop for leading fashion brands, or buy from a trusted eBay seller with an eye for vintage clothes and the perfect accessories, eBay Fashion is a one-stop destination for style and value.”

EBay Fashion also houses the Fashion Vault, the marketplace’s site for “flash sales” of high-end fashion brands that launched last week.

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