March 12, 2010, 12:00 AM

Simplyink posts a 167% traffic increase in February, reports Nielsen Online

Simplyink, a seller of printer inkjet cartridges, refill kits, and other inkjet printer accessories, attracted 4.92 million visitors in February, a 167% jump from 1.85 million a year ago, Nielsen Online reports.

Simplyink attracted 4.92 million visitors in February, a 167% jump from 1.85 million a year ago, Nielsen Online reports. Meanwhile, Apple saw the most visitors among online hardware manufacturers with 64.32 million visitors.

The top nine online hardware manufacturers retail destinations in February with unique visitors in millions this year and last and growth from prior year, according to Nielsen Online, were:

  • Apple, 64.32, 52.04, 24%
  • Dell, 13.33, 16.90, -21%
  • Hewlett Packard, 11.12, 20.55, -46%
  • Simplyink, 4.92, 1.85, 167%
  • MagicJack, 3.51, 1.77, 98%
  • Gateway, 2.23, 1.56, 43%
  • Sony Computer Entertainment, 1.83, 1.75, 5%
  • Sun Microsystems, 1.81, 2.72, -34%
  • IBM, 1.39, 1.68, -17%

Unique visitors count only once each shopper who came to a site, no matter how many times the shopper visited. This is a custom list compiled by Internet Retailer of the top online shopping destinations based on Nielsen Online data. Rankings may contain multiple web sites from the same retailer or manufacturer.

By length of visit, the top ten online hardware manufacturer shopping destinations in February (hours, minutes:seconds), according to Nielsen Online, were:

  • MagicJack, 1:39:22
  • Apple, 1:12:11
  • IBM, 0:54:24
  • Sky Angel, 0:34:03
  • Kellyco, 0:26:20
  • Oracle, 0:17:55
  • Jawbone, 0:17:37
  • SewingMachinesPlus.com, 0:17:32
  • DecalGirl, 0:16:06
  • Line6.com, 0:15:33

The top 10 retail goods and services segments in terms of online ad impressions (in millions) in February, according to Nielsen data, were:

  • Books, Movies and Music, 5,329.75
  • Personal Care, 4,721.35
  • Flowers and Gifts, 2,406.83
  • Home Improvement, 2,038.19
  • Recreational Gear, 1,290.35
  • Auctions, 1,048.13
  • Misc. Services, 922.05
  • Apparel and Jewelry, 834.97
  • Grocery, 735.57
  • Events and Tickets, 700.36

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