March 11, 2010, 12:00 AM

BrooksBrothers.com is ready to handle busy shopping periods

BrooksBrothers.com can handle a seven-fold increase in web transactions, according to results of a recent load test.

BrooksBrothers.com can handle a seven-fold increase in web transactions, according to results of a recent load test.

The test was conducted by Gomez, the web performance technology and services division from Compuware Corp., around the 2009 holiday season. The test involved thousands of desktop PCs in the United States that were connected to the web via different Internet service providers. The test was designed so Brooks Brothers could measure whether increased demand to access its web site by shoppers would cause web pages to load more slowly.

Brooks Brothers offered no immediate comment Thursday and Gomez did not release figures related to the test results.

Slowly loading web pages, especially around such busy shopping periods as holidays, can drive away consumers, Gomez has found. 33% of online shoppers during the 2009 holiday season experience slowly loading web pages and problems when conducting transactions, the firm found in a previous study.

Gomez says that 41% of online shoppers will tolerate no more than two negative online shopping experiences before leaving a retailer’s site.

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