March 4, 2010, 12:00 AM

FreshDirect delivers a mobile shopping app for the iPhone and iPod Touch

The New York City online grocer has launched a free mobile app for the iPhone and iPod Touch that lets users of those mobile devices take advantage of almost all of’s features and functions, including purchasing and scheduling deliveries.

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FreshDirect, a New York City online grocer, has launched a free mobile app for the iPhone and iPod Touch that recreates virtually the entire e-commerce experience, including purchasing and scheduling deliveries, in an m-commerce environment.

Existing FreshDirect customers can download the app, log in with their user name and password, and begin shopping immediately, the online grocer says. New FreshDirect customers can download the app but will then be directed to to set up an account before they can log in and start using the app. FreshDirect is offering 15% off the first two orders to new customers who download the app.

Schematic, a digital marketing and technology company, built the app, which is regularly updated with current inventory. That’s a crucial feature for a grocery retailer whose inventory is constantly changing.

“Schematic has done a phenomenal job of creating an app that allows customers to easily shop our broad and deep selection of products from the convenience of their iPhones,” says Monica Woo, chief marketing and strategy officer at FreshDirect. “Now we’re bringing the experience right to our customers’ pockets and enabling them to order next week’s groceries anytime, anywhere.”

Customers can review specific information such as descriptions, images and nutritional information for each product on the app. The app also includes FreshDirect’s proprietary site features such as Daily Produce and Seafood Quality Ratings, as well as Quick Shop, which enables consumers to shop from previous orders or favorite items. The new app also offers customization options such as the ability to specify the thickness of steaks, seafood and deli meat and to select a particular grind for coffee.


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