Retailers shift their ad spending from TV, radio and print ads to digital ads.
With more than three months to go before the show, 83% of booth space has been sold for the exhibit floor at the Internet Retailer Conference & Exhibition. Show officials predict there were will be about 400 exhibitors, up from a record 368 last year.
The exhibit floor at this year’s Internet Retailer Conference & Exhibition will break previous records for the show, already by far the largest display of e-commerce technology and services.
With more than three months to go before the show, 83% of booth space has been sold for the exhibit floor at IRCE 2010, which will take place at Chicago’s new McCormick Place West June 8-11. And more contracts are arriving each day, says Steve Rogers, exhibition director for Internet Retailer events.
“The exhibit hall at IRCE has become a huge attraction, as evidenced by over 1,000 of last year’s attendees who purchased passes only to visit the exhibit hall,” Rogers says. “There’s not another place in the world where a retailer can shop under one roof for every type of technology and service required to operate an e-commerce site.”
It now appears there will be about 400 companies exhibiting at this year’s IRCE, compared with 368 last year at IRCE 2009 in Boston. Total attendance at last year’s IRCE was nearly 5,000.