February 17, 2010, 12:00 AM

Ace Hardware adds mobile site to its multichannel toolbox

The merchant has launched a mobile site that does not complete purchases but instead gives shoppers a tool to use while out and about or in an Ace store, enabling access to a store locator, Ace advertisements and social network pages.

Lead Photo

Retailers going mobile have been making mobile sites, apps and texts a part of their multichannel strategies, especially in using m-commerce to help shoppers get to stores and find useful information while in stores.

Ace Hardware Corp. is no exception. The merchant has launched a mobile site that does not complete purchases but instead gives shoppers a tool to use while out and about or in an Ace store.

The home page makes the goal of the site clear with a bold headline: “Welcome to the Ace Hardware mobile site. Get in. Get help. Get on with your life.” The first function offered is a store locator, where shoppers can enter a Zip code and get a list of stores ordered by distance. A tab to the second function enables customers to view the weekly advertisements. Ace Hardware is No. 451 in the Internet Retailer Top 500 Guide (a PDF version of the company’s financial and operating profile can be ordered by clicking on its name).

The mobile site also offers shoppers links to Ace Hardware’s social network pages. Shoppers can select Facebook, Twitter or YouTube icons and be sent to mobile-optimized pages on those sites.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Andrew Ruegger / E-Commerce

How online search data can improve offline retail results

Search data represents the largest, unbiased free source of consumer data in the world.

FPO

Brice McBeth / E-Commerce

Ditch averages to find e-commerce conversion breakthroughs

An e-retailer explains how averages can obscure the kinds of clients you serve.

Advertisement