February 16, 2010, 12:00 AM

Nearly all businesses have web sites—their 2010 focus is on improving them

91% of businesses in a new survey have web sites. 64% plan to improve their web site design in 2010; 70% plan to improve functionality.

Katie Evans

Managing Editor, International Research

The majority of businesses are planning to upgrade functionality of their web sites in 2010 while moving their advertising from offline to online, reports AIS Media Inc.’s “2010 Business Website and Interactive Marketing Usage Survey.”

In the survey, 91% of respondents have web sites. The study also reports:

  • 64% of businesses plan to invest in improving their web site design
  • 70% plan to invest in improving functionality
  • 91% plan to decrease traditional advertising or keep it the same
  • Only 9% plan to increase traditional advertising
  • 71% indicate that their web site will play a larger or the same role in their overall business and/or marketing strategy as it did in 2009
“With a strong focus on a measurable return on investment, it’s clear that business owners and marketing managers are shifting budgets from traditional to interactive marketing to drive business growth, reduce expenses and increase productivity in 2010,” says Thomas Harpointner, CEO of AIS Media.

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