January 18, 2010, 12:00 AM

Three acquisitions power up social media firm

Powered has acquired three companies—social marketing consulting firm Crayon, marketing agency Drillteam and social and mobile marketing firm StepChange—to create what it describes as a full-service social media agency.

Powered Inc. has acquired three companies to create what it describes as a full-service social media agency. The firm acquired social marketing consulting firm Crayon, marketing agency Drillteam, and social and mobile marketing firm StepChange.

Powered aims to help brands and their agencies define and deliver cohesive social media strategies that integrate with their traditional marketing mix, the company says, by leveraging tools and tactics such as Facebook, Twitter, blogger outreach, events, communities and mobile applications.

"We selected these three companies as partners in our new social media agency because we have a shared vision that social initiatives should help brands drive increased sales from new and existing customers,” says Ken Nicolson, Powered CEO. “That mindset is ingrained in the DNA of all four companies and is evident in the success of the programs we have in market. Our capabilities are highly complementary and allow us to provide a full suite of services to global brands."

Brands will continue to evolve their approach to social media from tactical implementations to integrated strategies, the company contends, and they will want to partner with a single source for strategy, expert execution and technology to meet their business objectives.

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