December 31, 2009, 12:00 AM

Apple keeps its shine as the most-visited online hardware manufacturer

MagicJack saw a 94% jump in year-over-year traffic for November, attracting 3.17 million unique visitors, Nielsen Online reports. Meanwhile, Apple garnered the most visitors among online hardware manufacturers with 62.07 million visitors.

MagicJack saw a 94% jump in year-over-year traffic for November, attracting 3.17 million unique visitors, compared to 1.63 million a year ago, Nielsen Online reports. Meanwhile, Apple garnered the most visitors among online hardware manufacturers with 62.07 million visitors.

The top 10 online hardware manufacturers’ retail destinations in November with unique visitors in millions this year and last and year-to-year growth, according to Nielsen Online, were:

  • Apple, 62.07, 52.91, 17%
  • Dell, 14.72, 17.06, -14%
  • Hewlett Packard, 10.76, 23.44, -54%
  • MagicJack, 3.17, 1.63, 94%
  • Gateway, 2.46, 2.49, -1%
  • Sony Computer Entertainment, 2.00, 1.95, 3%
  • Sun Microsystems, 1.81, 5.57, -68%
  • Simplyink, 1.56, 1.03, 51%
  • IBM, 1.29, 1.79, -28%
  • Garmin, 1.27, 2.25, -44%

Unique visitors count only once each shopper who came to a site, no matter how many times the shopper visited. This is a custom list compiled by Internet Retailer of the top online shopping destinations based on Nielsen Online data. Rankings may contain multiple web sites from the same retailer or manufacturer.

By length of visit, the top 10 online hardware manufacturer shopping destinations in November (hours, minutes:seconds), according to Nielsen Online, were:

  • MagicJack, 1:46:09
  • Apple, 1:18:23
  • IBM, 1:05:14
  • Newark InOne, 0:53:32
  • Kellyco, 0:38:37
  • Barracuda Networks, 0:20:25
  • Mouser Electronics, 0:20:14
  • Dell, 0:15:01
  • Universal Radio, 0:14:01
  • Nextar, 0:13:48

The top 10 retail goods and services segments in terms of online ad impressions (in millions) in November, according to Nielsen data, were:

  • Home Improvement, 3,552.83
  • Apparel & Jewelry, 2,447.13
  • Books, Movies & Music, 1,910.56
  • Personal Care, 1,824.03
  • Auctions, 1,813.37
  • Recreational Gear, 1,606,70

  • Misc. Services, 1,562.34
  • Electronics, 1,357.20
  • Flowers and Gifts, 903.48
  • Art Prints & Posters, 589.66

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