Retailers shift their ad spending from TV, radio and print ads to digital ads.
Retailers identify their top challenges and opportunities in a new survey from RSR Research.
Following a tough economic year in which e-commerce scored the strongest results and offered the brightest prospects for retailers, 2010 offers a new start for building on the relative strength of the online channel. In the report, “Online Commerce in 2009: The Game Has Changed-Have Retailers?” Retail Systems Research LLC managing partners Nikki Baird and Steve Rowen point out that the time is ripe for retailers to take a hard look at their e-commerce technologies to better satisfy the needs and desires of online shoppers, many of whom are searching across the web for the best value, participating in social networks and quickly taking up mobile commerce. And in an increasingly multichannel retail world, retailers surveyed in the report listed online merchandising and cross-channel capabilities as the two technology areas that will bring the most value. The report was sponsored by e-commerce technology provider Art Technology Group Inc.