The office supplies retailer say it sacrificed some sales to improve online profitability. It also redesigned its business-facing e-commerce site, StaplesAdvantage.com.
Sharper Image is back as a retail brand with an e-commerce site and a presence in stores operated by other merchants.
An early pioneer of multichannel retailing, The Sharper Image hit a bad streak of declining sales of its innovative electronics and home furnishings products a few years ago that led to bankruptcy last year and an exit from the retail business.
Now it’s back, not as a multichannel retailer but as a retail brand with an e-commerce site and a presence in stores operated by other merchants.
The Sharper Image, which last year shut down its web site and its nearly 200 stores, is now selling through the stores of such retailers as Best Buy, Staples, Macy’s and Bed, Bath & Beyond. And it’s back online at its old web address, SharperImage.com.
The reborn e-commerce site, which Camelot Venture Group designed, developed and launched, features the retailers’ trademark gadgets, such as sound-soothing alarm clocks and adjustable-temperature wine chillers.
The home page greets shoppers with a rotating hero shot of various Sharper Image products and the tag line, “The iconic brand returns.” Every product page offers item features, specifications and shopper-written product reviews. Many product pages feature a YouTube video demonstrating the product.
“The site will feature a broad assortment of products from our best-in-class licensees to create a fully integrated and immersive Sharper Image experience,” says Federico de Bellegarde, The Sharper Image vice president of licensing.
The Sharper Image is owned by a joint venture between Bluestar Alliance, Hilco