November 11, 2009, 12:00 AM

Target takes aim at mobile holiday shoppers

Target is expanding its mobile commerce features for the upcoming holiday season. Next week the company will begin offering shoppers mobile access to tools such as gift checklists, holiday planners, gift finders and holiday-planning text alerts.

Target Corp. is adding new mobile features for the upcoming holiday season. Due to launch next week, Target will offer shoppers access from their mobile phones to checklists, holiday planners, gift and video finders, and holiday-planning text alerts.

On its mobile site, Target.com, Target allows shoppers to view, manage and update their TargetLists, which are lists that include items picked out by gift recipients. Later this month, shoppers will be able to access this feature on the Target App for iPhone.

Target, No. 20 in the Internet Retailer Top 500 Guide, (a PDF version of the company’s financial and operating profile can be ordered by clicking on its name) also added a feature that lets shoppers check item availability and aisle locations in stores from their mobile phones.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Bernardo Lustosa / E-Commerce

The best way to stop fraud: Make the fraudster quit

Rapid rejection of multiple fraud attempts shows fraudsters that their approach is not working.

FPO

Tia Matsumoto / E-Commerce

Marketing tips for Peak 2016: Start early, finish strong!

A checklist of things to do now to get your email marketing program ready for ...

Advertisement