November 11, 2009, 12:00 AM

Target takes aim at mobile holiday shoppers

Target is expanding its mobile commerce features for the upcoming holiday season. Next week the company will begin offering shoppers mobile access to tools such as gift checklists, holiday planners, gift finders and holiday-planning text alerts.

Target Corp. is adding new mobile features for the upcoming holiday season. Due to launch next week, Target will offer shoppers access from their mobile phones to checklists, holiday planners, gift and video finders, and holiday-planning text alerts.

On its mobile site, Target.com, Target allows shoppers to view, manage and update their TargetLists, which are lists that include items picked out by gift recipients. Later this month, shoppers will be able to access this feature on the Target App for iPhone.

Target, No. 20 in the Internet Retailer Top 500 Guide, (a PDF version of the company’s financial and operating profile can be ordered by clicking on its name) also added a feature that lets shoppers check item availability and aisle locations in stores from their mobile phones.

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