The State of Retailing Online 2015 report finds search and email leading the pack with e-retailers.
Window treatments e-retailer Payless Décor expects to continue annual sales growth, despite the downturn in the housing market, with the help of a more integrated order and inventory management system, president and CEO Seth Roseman says.
Window treatments e-retailer Payless Décor expects to continue annual sales growth, despite the downturn in home sales, with the help of a more integrated order and inventory management system, president and CEO Seth Roseman says.
“Our growth has been slower because we’re closely tied to the housing market, but we’re still growing 5-10% year over year,” he says.
Payless Décor, which does close to $3 million in annual sales, attributes its ability to maintain growth to a new system designed to integrate customers’ online orders with its back-end inventory systems on a new e-commerce platform from ShopVisible, Roseman says.
The retailer sells about 50 to 60 basic products in various styles of blinds, shades and other window treatments. Because customers can order each product in a wide variety of lengths and widths, the number of actual SKUs is massive.
In the past, it could take as long as 40 seconds for product data to load on a web page after a consumer specified what she wanted, and it was difficult to match orders with available inventory. The new platform is designed to not only speed up the product configuration process, but better match it with inventory so that shoppers are more likely to see updated and accurate product information and to have their orders shipped quickly.
“Having all this information in one system makes it easier on our operations and creates a better experience for our customers,” Roseman says. “ShopVisible allows us to not have to focus on a being a technology company, but focus more on selling blinds and other window treatments,” Roseman says.