Search engines and other e-retailers lose share as shoppers increasingly turn to Amazon for product searches, a Bloomreach survey finds.
Being able to make a purchase in as few steps as possible is key to mobile commerce, most m-commerce experts say. Now merchants in their mobile efforts can use the same technology Amazon uses to speed customers through checkout.
Amazon Payments LLC has introduced Amazon Mobile Payments Service, providing developers, merchants and distributors of mobile applications a method to process payments from mobile devices using Amazon.com Inc.’s 1-Click checkout experience. The service is the same used by Amazon customers on the e-retailer’s mobile site to connect with existing payment and shipping information in their Amazon.com accounts to make purchases from their mobile devices.
“We’re pleased to make it easier for our Amazon Payments developers and merchants to extend mobile payment options and the ease of 1-Click checkout to their customers,” says Howard Gefen, director of Amazon Mobile Payments. “Amazon customers can now also make purchases on third-party sites without needing to set up separate payment accounts-they simply use the payment information in their existing Amazon accounts.”
Amazon Mobile Payments Service provides developers and merchants with a payment option for their customers that is as easy and familiar as the checkout experience on Amazon.com, including the convenience of Amazon’s 1-Click checkout, says the retailer, No. 1 in the Internet Retailer Top 500 Guide.
After signing in once to his Amazon.com account on his mobile device on a mobile site or app, a customer is automatically able to make future purchases from his mobile device using 1-Click functionality, Amazon says. Through a basic set of application programming interfaces and an optimized mobile browser experience, developers and merchants can extend single or multi-use payment options to their customers. Developers and merchants who already offer Amazon Payments on their sites can add the new mobile payment option for their customers without any additional back-end technology development.
“A seamless purchasing process is one of the most important aspects to a great mobile shopping experience,” says Paul Reddick, CEO of Handmark, a creator and distributor of mobile applications and services, and an initial user of the Amazon Mobile Payments Service. “The service delivers a fast, easy and familiar mobile payment option millions of people trust.”
The mobile payments service is built on the same secured Amazon Payments infrastructure that many developers and businesses are using today for their PC-based checkout experience, Amazon says.