Ronald Boire, CEO of Sears Canada, will take the top post at the bookseller in September, and current CEO Michael Huseby will become executive ...
More than half of online shoppers are more likely to return to a retail site with a social community, and shoppers say recommendations from friends are twice as valuable as recommendations from retailers, The E-tailing Group says in a new study.
83% of consumers who frequently shop on the web are interested in sharing information about purchases in online social communities, and 67% say they spend more online after getting recommendations from their online community friends, The E-tailing Group Inc. says in a new report.
The study, “Social Commerce: Conversations Among Consumers,” is based on a survey conducted last month of 1,000 frequent online shoppers. The study was sponsored by Ripple6, a subsidiary of Gannett Co. Inc. that provides retailers with online platforms for sponsoring social communities.
The study also notes:
- Opinions from participants in social communities influence purchasing decisions for 74% of online shoppers.
- 62% of online shoppers are more likely to return to a retail site that offers a social community.
- Online shoppers say recommendations from friends in social communities are twice as valuable as recommendations from retailers.
- 41% of survey respondents say they would be inclined to become active participants in online communities that share information about their favorite products.