An executive from Rainbow Shops discusses email marketing tactics and results at Shop.org.
Because of their success to date, the two companies will continue to enable Californians to shop, make offers and arrange financing for new cars online.
General Motors Co. and eBay Inc.’s eBay Motors are extending their promotion that enables consumers to shop new cars, crossovers and trucks online from participating California Chevrolet, Buick, GMC and Pontiac dealers. The promotion, launched August 11, has been extended through Sept. 30.
Consumers are able to browse vehicles in dealer inventory online, ask questions, negotiate prices, and arrange financing and payment to purchase select new 2008, 2009 and 2010 cars, crossovers or trucks online. Additional GM 2010 model-year inventory is being added to this extended promotion.
“We are very pleased with the progress of the initial promotion and its ability to raise awareness and consideration for our outstanding new vehicle inventory,” says Mark LaNeve, GM vice president of U.S. sales. “We’re getting positive dealer feedback and increased shopper consideration for GM vehicles in California. So we decided to extend the program and continue to provide our customers with online access to dealer inventories through eBay Motors. Buyers can take advantage of this opportunity from the comfort of their home, buy at a published price, or make an offer to the dealer.”
From August 11 through August 30, the dealers’ virtual showroom sites received more than 1 million unique visitors and logged more than 1.4 million searches of GM inventory. In addition, nearly 4,000 new car buyers entered into negotiations online, over the phone and in person as a result of this promotion. At the conclusion of the California promotion, GM and eBay Motors will evaluate extending the program nationally, based on consumer demand and dealer feedback.
“The response we’ve received from both consumers and dealers,” says Rob Chesney, vice president of eBay Motors, “is reinforcing the idea that the Internet is truly changing the way people shop for cars.”