September 1, 2009, 12:00 AM

Hispanic consumers reach critical mass online

Internet use is growing more rapidly among Hispanics than for the population as a whole, and downloading content is especially popular.

Hispanics are embracing the Internet. The 13% increase in U.S. Hispanic adults using the web outpaced the 8% growth among all U.S. adults from 2004 to 2008, Scarborough Research says in a recent report, "The Power of the Hispanic Consumer Online." "Hispanics have reached a critical mass online—more than half, 54%, use the Internet," the market research and analysis firm says. Many Hispanics have broadband Internet access, and Hispanics are more likely to download content than Internet adults as a whole. The report also notes that average annual spending by Hispanic Internet purchasers is highest in New York, followed by San Francisco and Phoenix.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

John Pincott / E-Commerce

The secrets to success of buy online, pick up in store

Training, signage and motivation are all critical elements to making in-store pickup work. If done ...

FPO

Meyar Sheik / E-Commerce

Time to spring clean your digital retail strategies

With holiday promotions starting as early as September, now is the time to assess the ...

Advertisement