August 26, 2009, 12:00 AM

Sony recruits daddy bloggers to test and describe products

“Mommy bloggers” have gotten a lot of attention as influencers of purchasing behavior. Now it’s the daddy bloggers’ turn. For the next three months, Sony will loan products to influential bloggers and ask them to write on their blogs about using them.

So-called “mommy bloggers” have gotten a lot of attention as influencers of purchasing behavior. Now it’s the daddy bloggers’ turn.

For the next three months, heading into the Christmas shopping season, Sony Electronics will loan products to influential bloggers. Such loans will include Bravia televisions, Blu-ray players, Cyber-shot cameras, Alpha DSLR cameras, Handycam camcorders, Vaio notebook computers and Reader e-book viewers.

The bloggers will receive assignments from Sony, No. 12 in the Internet Retailer Top 500 Guide, to describe “their family experiences using the products.” The assignments have such titles as “Faces of Summer,” “Heritage Time Machine,” “Connected Living Room,” “Family Trip” and “Father/Child Read-a-thon.”

The bloggers who will participate are:

  • Michael Sheehan, HighTechDad.com, who writes about technology, gadgets, software and hardware.
  • Max Kalehoff, AttentionMax.com, who writes on marketing, media, start-up culture and raising kids.
  • Brad Powel, chief operating officer of DadLabs.com, who co-hosts two of DadLabs’ weekly web shows and is a social media panelist.
  • C.C. Chapman, DigitalDads.com and CC-Chapman.com. He started Digital Dads this year and says that as a long time blogger and media producer, he noticed that writing about his family attracted more attention than anything else he wrote about.
  • Jeffrey Sass, DadoMatic.com, a technology and entertainment executive and avid social media enthusiast. He has co-founded and run mobile commerce and technology companies.

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