The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
Nationwide, 89% of Internet households go online via a broadband connection, comScore reports. In metro areas of 50,000 or more in population, the rate is 92% while in rural areas it’s 75%.
Broadband Internet access is now nearly universal, with rural areas closing the gap with metropolitan areas, says a new report from Internet audience measurement company comScore Inc. Nationwide, 89% of Internet households go online via a broadband connection.
“Across the country we have witnessed growth in broadband adoption driven by greater price competition and increased consumer demand, as bandwidth-intense activities like video streaming and peer-to-peer sharing continue to grow,” says Brian Jurutka, vice president of telecommunications at comScore. “With low-speed DSL priced at about the same level as dial-up in many areas, there is little incentive for households to remain on dial-up.”
ComScore reports that as of June 30:
- 92% of Internet homes in metropolitan areas (with a population of 50,000 or more) are on broadband, up from 87% a year ago and 81% two years ago,
- 83% of Internet homes in areas with population of 10,000-50,000 are on broadband, up from 76% a year ago and 69% two years ago,
- 75% of rural area Internet homes are on broadband, up from 66% a year ago and 59% two years ago.
- New York has the greatest broadband penetration at 96%,
- Chicago is second at 92%,
- Philadelphia and San Francisco/Oakland/San Jose have 89% each,
- Los Angeles is at 87%.