Retailers shift their ad spending from TV, radio and print ads to digital ads.
After launching in Apple’s App Store five months ago, Fandango’s mobile app for the iPhone and iPod Touch has exceeded 1 million downloads.
After launching in Apple’s App Store only five months ago, the number of downloads of Fandango’s mobile app for the iPhone and iPod Touch devices has exceeded one million.
The Fandango iPhone app has ranked as high as No. 1 among free entertainment applications in the App Store and has consistently been in the top 25 in that category since its launch in March, the ticket seller reports. Among all free iPhone apps, it adds, the Fandango app has ranked as high as No. 8.
“The iPhone and other mobile apps make Fandango as ubiquitous for customers as possible,” says a company spokesman, who notes the company just launched a mobile app for the new Palm Pre smartphone. “Customers can buy movie tickets anywhere.”
Of the 15 or so retail mobile apps today, Fandango is a leader in terms of information, features and buying. Listings for each film contain all the basic information on the movie along with fan ratings-as well as the full video of the picture’s trailer.
Once a customer stores billing and payment information in an encrypted part of the app, or once the app is synced with a customer’s Fandango account, which contains billing and payment information stored via the e-commerce site, a customer can purchase tickets through the mobile app in as few as five clicks.