The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
To be closer to FedEx Corp., its primary shipping company, Fry’s Electronics Inc. is opening a new e-commerce distribution center. Fry’s spent $2.6 million to acquire a 121,000-square-foot building in Memphis to house the pick, pack and ship operation.
To be closer to FedEx Corp., its primary shipping company, Fry’s Electronics Inc. is opening a new e-commerce distribution center in Memphis.
Fry’s, No. 198 in the Internet Retailer Top 500 Guide, spent $2.6 million to acquire a 121,000-square-foot building in suburban Memphis to house a new pick, pack and ship operation. “Frys.com shipments are now being delivered via Federal Express, and our move to Memphis coincides with using FedEx for deliveries,” says a Fry’s spokesman. “The facility is designed to provide Frys.com customers throughout the U.S. with fast and dependable delivery of their orders.”
Rather than lease space, Fry’s purchased its new facility from ProLogis, a Denver-based provider of distribution facilities, with more than 475 million square feet of industrial space in markets across North America, Europe and Asia.
Fry’s isn’t saying much about its new distribution center, but the electronics chain retailer will close down another facility in Wilmington, OH, and consolidate operations in Memphis, the spokesman says. “Memphis is the only Internet distribution center,” the spokesman says.