Retailers shift their ad spending from TV, radio and print ads to digital ads.
The multichannel office products retailer is promoting its environmentally friendly operating and merchandising strategies, including a “green” product catalog of more than 6,500 items, at OfficeDepot.com/environment.
Office Depot Inc. is promoting its environmentally friendly operating and merchandising strategies, including a “green” product catalog of more than 6,500 items, at OfficeDepot.com/environment.
“Information on how we implement our ‘buy, be and sell green’ philosophy has been somewhat difficult to find and navigate-until now,” says Yalmaz Siddiqui, director of environmental strategy. “Our new web site provides a clearer picture of how we track, measure and improve our own environmental performance, while assisting customers to go green in their organizations.”
The new site serves as a corporate information vehicle that outlines Office Depot’s overall environmental strategy, including how it sources merchandise, uses green products and operating strategies to run its business, and sells green products along with environmental information to customers.
The home page of the new site includes a link to the “US Greener Office Store,” located at OfficeDepot.com/yourgreenerstore.com, where visitors can search and navigate among eco-friendly items like remanufactured and recycled ink cartridges and click directly to a buy page. The site also features an electronic version of the Green Book catalog, which features more than 2,200 of the retailer’s greenest products and tips on being environmentally friendly, and information on ink and toner recycling services.
Office Depot, No. 4 in the Internet Retailer Top 500 Guide, has also linked its North American web site to its European environmental web sites to help customers understand the depth of the retailer’s global environmental efforts, the retailer says. This includes a link to Office Depot’s U.K. site’s UK Green Book catalog, which has more than 1,000 environmentally friendly products.