Retailers shift their ad spending from TV, radio and print ads to digital ads.
Kelly Thompson is named vice president of production operations and Clara Hoban is vice president of support services.
Silverpop, a vendor of e-mail and other online marketing services, has named two new vice presidents to its management team. Kelly Thompson has been appointed vice president of production operations and Clara Hoban has been promoted to vice president of support services.
Thompson, with long experience in data center management, previously was vice president of platform services at LexisNexis following that company’s acquisition of ChoicePoint. Prior to that she was a senior director for media company CNN, where she was instrumental in the development of web sites including CNN.com, as well as infrastructure for Turner Broadcasting System.
Hoban joined Silverpop in 2007 to lead the client support and training team’s transformation into a unit that provides 24-hour, global, multiple product support. With a client service background in e-commerce and direct marketing companies, she was previously with Overston’s Management Group, where she was call center director. Earlier in her career, she had client services and customer support roles at Ecometry Corp.
“Under Clara’s direction, Silverpop’s client support services have grown in depth and breadth,” says Bill Nussey, CEO. “Kelly brings world-class experience in managing massive hardware and software infrastructure operations and will assure the highest reliability, scalability and availability of Silverpop applications across all our data centers.”