June 11, 2009, 12:00 AM

IRCE speaker will show how he spiffed up PressureWashersDirect.com

Jon Hoch, CEO of Power Equipment Direct, will offer an inside look during IRCE 2009 at how he recently redesigned one of his niche web sites, PressureWashersDirect.com, to boost order activity.

Jon Hoch, CEO and founder of online retailer Power Equipment Direct, will offer an inside look at IRCE 2009 at how he recently redesigned one of his niche web sites, PressureWashersDirect.com, with new features that have boosted order activity.


PressureWashersDirect, one of several equipment retail sites operated by Power Equipment Direct, was redesigned with new features including side-by-side comparison shopping of up to four products simultaneously and the ability for customers to load personal stories and photos, Hoch says.

The new site also has a quick-search feature that lets shoppers narrow selections among 100 models of pressure washers with a few mouse clicks.

Hoch will speak in the June 15 session entitled First responder: What your site needs now. He’ll be joined in the session by Sherry Comes, president and founder of retailer CoffeeCakes.com, and Manivone Phommahaxay, senior user experience specialist at Molecular Inc., an e-commerce technology consulting and web design firm.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Paul Dobbins / E-Commerce

6 tips for maintaining sales during the post-holiday lull

Use that stellar email list you built during the holidays to market new products or ...

FPO

Jeff Sass / E-Commerce

How brands use domains beyond dot-com to attract shoppers

Amazon, for example, posts holiday ads to amazon.blackfriday.

Advertisement