June 10, 2009, 12:00 AM

The web accounted for 2% of sales at Borders in Q1

Borders.com generated web sales of $11.4 million in the first quarter. Total sales declined 12% in Q1 while comparable-store sales at Borders superstores and Waldenbooks decreased 13.5% and 5.5%, respectively.

Borders.com, the e-commerce arm of books retailer Borders Group Inc., generated web sales of $11.4 million in the first quarter.

Overall the web accounted for 2% of total sales, which decreased 12% in Q1 to $641.5 million from $729.5 million in Q1 of 2008. Comparable-store sales for Borders, which launched its e-commerce site in the second quarter of 2008, decreased at Borders superstores and at Waldenbooks by 13.5% and 5.5%, respectively. Borders, No. 212 in the Internet Retailer Top 500 Guide, posted a GAAP net loss in the first quarter of $86 million vs. a net loss of $30.1 million in the first quarter of 2008.

Even though web sales are only a small part of total revenue, the retailer says it is planning to expand its web and online marketing programs.

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