June 10, 2009, 12:00 AM

The web accounted for 2% of sales at Borders in Q1

Borders.com generated web sales of $11.4 million in the first quarter. Total sales declined 12% in Q1 while comparable-store sales at Borders superstores and Waldenbooks decreased 13.5% and 5.5%, respectively.

Borders.com, the e-commerce arm of books retailer Borders Group Inc., generated web sales of $11.4 million in the first quarter.

Overall the web accounted for 2% of total sales, which decreased 12% in Q1 to $641.5 million from $729.5 million in Q1 of 2008. Comparable-store sales for Borders, which launched its e-commerce site in the second quarter of 2008, decreased at Borders superstores and at Waldenbooks by 13.5% and 5.5%, respectively. Borders, No. 212 in the Internet Retailer Top 500 Guide, posted a GAAP net loss in the first quarter of $86 million vs. a net loss of $30.1 million in the first quarter of 2008.

Even though web sales are only a small part of total revenue, the retailer says it is planning to expand its web and online marketing programs.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Marie Dean / E-Commerce

Five digital marketing strategies that will boost conversions

An expert in conversion optimization offers suggestions on what areas to address, and the tools ...

FPO

Przemyslaw Mankowski / E-Commerce

How a Polish e-commerce firm gained approval to operate in China

Quarticon, a provider of personalization and remarketing technology, found a local partner, paid attention to ...

Advertisement