Retailers shift their ad spending from TV, radio and print ads to digital ads.
Gsi Interactive, the digital marketing services agency of e-commerce technology provider GSI Commerce, has acquired Silverlign Group. The acquisition brings GSI a West Coast presence and new customers, GSI says.
Gsi interactive, the digital marketing services agency of e-commerce technology provider GSI Commerce Inc., has acquired Silverlign Group Inc., a web site design and online marketing firm based in the San Francisco Bay area. The acquisition brings GSI a West Coast presence and new clients, GSI says. The purchase price was not disclosed.
“The acquisition of Silverlign is a strategic fit and complements our growing digital agency business,” says Nick Pahade, president of gsi interactive. “It provides our agency with a successful and highly talented West Coast team that delivers award-winning work for clients. In addition to Silverlign’s history of growth, we gain several new client relationships and we add resources and new solutions for current gsi interactive clients.”
Silverlign employs about 25 people and has about 23 clients. Its services include brand and marketing strategy, web strategy and design, online marketing, search engine optimization, user experience and usability, and emerging media services. Its web site displays its work for such clients as jeans manufacturer Levi Strauss and B&N; Industries, a designer and manufacturer of products and systems for retailers, architects and consumer industries.
Silverlign will operate as a stand-alone subsidiary of gsi interactive. Randy E. Basso, president and strategy director, and executive create director Tim Kain, will continue to lead Silverlign and report to Pahade.
“We are excited to become a part of GSI’s interactive marketing services division and look forward to immediately contributing our experience and expertise to gsi interactive as it grows its opportunity in this space,” Basso says. “This is an excellent fit for our agency and for our clients as we become part of an organization that has been successful in helping retailers and brands grow their businesses in a digital world.”