Multichannel retailers sent 14.6% more emails in the second quarter than they did a year earlier.
Web sales at the multichannel apparel and accessories retailer grew to 6% of total sales for the year ended Jan. 31, 2009, up from 4.7% the prior year.
Web sales at Hot Topic Inc., a multichannel retailer of apparel and accessories for teens and young adults, rose 33.4% to $45.7 million for the fiscal year ended Jan. 31, 2009, up from $34.3 million in the prior year. Hot Topic’s same-store sales rose 1%.
Web sales grew to 6% of total sales of $761.1 million for the most recent fiscal year, compared to 4.7% of total sales of $728.1 million for prior fiscal year, which ended Feb. 2, 2008.
The company didn’t disclose its fiscal fourth quarter web sales, but said total Q4 sales rose 7.8% to $238 million as comp store sales rose 5.2%.
Hot Topic, No. 240 in the Internet Retailer Top 500 Guide, specializes in what it describes as music/pop culture-influenced apparel, accessories, gift products, CDs and DVDs through web sites and stores operated under the Hot Topic and Torrid brands. The Hot Topic brand caters to young consumers from ages 12 to 22; Torrid focuses on a customer base of 15- to 29-year-olds. The company also operates ShockHound.com, which it launched last year as a site for downloading MP3 music files.
As of Jan. 31, the company operated 681 Hot Topic stores and 159 Torrid stores.