February 23, 2009, 12:00 AM

Online retail stocks outperform market, but that’s not saying much

Down 5.9% isn’t much to brag about for the Online Retail Index. But the two most popular indexes of the broader market, the S&P 500 and the Dow Jones Industrial Average, both fell more than 6% last week in another brutal outbreak of investor uneasiness.

It was another brutal week on Wall Street, just not quite as brutal for e-commerce companies as for the market as a whole.

While the Internet Retailer Online Retail Index dropped 5.9% for the week that ended Friday, the Standard & Poor’s 500 index was down 6.9% and the Dow Jones Industrial Average 6.2%. Of the 25 stocks in the Online Retail Index, only four gained for the week, 20 declined in price and one, Interwoven, was virtually unchanged.

The Online Retail Index now stands at 96.8, which means it has lost 3.2% of its value since Jan. 1, 2009, when it was set at a benchmark of 100.

For the second week in a row, the top performer of the 25 online retailers and e-commerce vendors in the Online Retail Index was DemandTec, a provider of merchandising and pricing software for retailers.

The top five performers for the week, with percentage gain, were:

  • DemandTec, 4.2%
  • LivePerson, 2.0%%
  • Amazon, 0.95%
  • Omniture, 0.95%
  • Interwoven, unchanged

The five worst performers for the week, with percentage declines, were:

  • Drugstore.com, -21.4%
  • Overstock.com, -18.3%%
  • NutriSystem, -15.1%
  • RealNetworks, -14.9%
  • United Online, -12.9%%

The 25 companies in the Internet Retailer Online Retail Index are: Akamai Technologies, Amazon.com Inc., American Greetings Corp., Art Technology Group Inc., Bidz.com Inc., Blue Nile Inc., CyberSource Corp., DemandTec Inc., Digital River Inc., Drugstore.com Inc., eBay Inc., GSI Commerce Inc., Interwoven Inc., Keynote Systems Inc., LivePerson Inc., Netflix Inc., NutriSystem Inc., Omniture Inc., Overstock.com Inc., PetMed Express Inc., RealNetworks Inc., Shutterfly Inc., Systemax Inc., United Online Inc. (owner of FTD.com) and VistaPrint Ltd.

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