The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
The social shopping site named Erika Lenkert vice president of content. The move comes as Kaboodle adds five channels to its mix: beauty, fashion, home, gadgets and community.
As part of a 2009 expansion strategy, Kaboodle has named Erika Lenkert vice president of content. The appointment comes as the social shopping site adds five new channels to its content mix: beauty, fashion, home, gadgets and community.
Prior to Kaboodle, Lenkert was the founding executive editor and later the luxury and lifestyle editorial director at Glam.com, a women’s web portal. Before Glam.com, Lenkert was a freelance journalist for magazines such as In Style, Every Day with Rachael Ray and Food & Wine Magazine. In 1999 and 2000, she was editor-in-chief at WineShopper.com, where she helped develop and launch its web site.
Lenkert will be responsible for implementing key elements of the 2009 strategy to grow editorial content and enhance the user experience, says Kaboodle, which in 2008 tripled its monthly unique visitors year over year to 12 million.
“In these challenging times, consumers are watching their pennies and making very informed purchasing decisions,” says Manish Chandra, founder and CEO. “People are looking for other people to tell them where to buy, what key items they should invest in, and where they can save. By having a pulse on the shopping community Kaboodle is able to provide consumers with the right offers from retailers, the latest trends, advice, support and recommendations that people need now more than ever.”