Email accounted for 25.1% of e-commerce sales referrals on Black Friday, says one report, while another finds that marketing emails drove 25% more online ...
National Business Furniture’s redesigned online store, OfficeFurniture.com, enables customers to search by attributes, such as ergonomic, fabric or price.
National Business Furniture overhauled search and navigation on its web site, OfficeFurniture.com, to make it easier for customers to find the products they want. The company started the redesign project in July and worked with Endeca Technologies to make the improvements.
“You can go to office chairs and refine by ergonomic, fabric, color or price. This puts a lot attributes at customers’ fingertips to help them find products quicker,” says Eric Nebbia, e-commerce director at National Business Furniture. “We know we needed to change the entire navigation of our web site to fully take advantage of Endeca’s capabilities. This also gave us the opportunity to make other changes that were on our roadmap.”
Other site improvements include wider screens, a streamlined checkout process, the addition of promotional areas on the home page and category page, and product pages with more information. The company worked with Endeca previously to improve another of its five sites, OfficeChairs.com which launched in May with many of the same design elements of the redesigned OfficeFurniture.com site. “We started working on OfficeFurniture.com project in July but we were able to use a lot of the same elements that we used for OfficeChairs.com,” Nebbia says.
National Business Furniture, No. 219 in the Internet Retailer Top 500 Guide, also operates e-commerce sites AlfaxFurniture.com, NationalBusinessFurniture.com and DallasMidwest.com.