Todd Sprinkle led QVC’s foray into mobile commerce.
The search engine management vendor has created a downloadable mobile application that securely links to a retailer’s campaign management system so executives can view reports on the go.
Kenshoo Inc. is enabling retailer, affiliate and ad agency executives to check in on search engine marketing campaigns when away from the office. It has introduced an iPhone application that links via a secure Internet connection to a company’s Kenshoo campaign management system so executives can view campaign reports and statistics on the go.
Kenshoo developed the downloadable mobile application, it says, after seeing the massive growth in the number of iPhone users and in anticipation of more to come in 2009. These users are mobile-savvy, creative and on the move-typical of online marketers-and now they can get the reports whenever they want, it adds.
“In today’s dynamic marketplace, it is crucial to have an up-to-date report of your search campaigns,” says Alon Sheafer, vice president of products at Kenshoo. “The iPhone interface provides a convenient, real alternative for our clients to get updated reports on the go without the hassle of finding a computer.”