The Series B round for Witherspoon’s Draper James brand was led by San Francisco-based Forerunner Ventures.
Vendor MyBuys analyzed recommendations data for the week following Thanksgiving. The most recommended products included horseradish spread, Slinkys and stretchy underwear.
Product recommendations can come in particularly handy during the holiday season, when many shoppers are looking for gift ideas for family and friends.
Top recommendations during the week after Thanksgiving across 60 e-retailer clients of recommendations vendor MyBuys Inc. were all over the map, ranging from horseradish spread to hoodies to Slinkys. And traffic to recommendations product pages was up 300% over the previous week, the vendor reports.
“Shoppers are looking for ideas and adding quirky items to their cart,” says Lisa Joy Rosner, vice president of marketing at MyBuys.
The top 10 recommended products across 60 of the vendor’s e-retailer clients were:
1) 8-Ounce Hot Horseradish Creamy Country Spread
3) Famous Ribbed S-T-R-E-T-C-H Underwear
4) Essentials unisex cargo pants
5) Velour hoodie
6) “The Miracle of the Wooden Shoes” (book)
7) Flat Beater
8) The Speedy Tree t-shirt
9) Mini Temple Bell ornaments (set of six)
10) Peppermint, cinnamon stick or red berry candle-filled jars