November 12, 2008, 12:00 AM

Zazzle takes a trip across the pond

UK consumers can now conjure up their own Zazzle creations to sell online. The personalized apparel and gifts e-retailer has expanded to the United Kingdom with a program that allows users to design products, sell them on the site and secure royalties.


The international web site is available at Zazzle, No. 211 in the Internet Retailer Top 500 Guide, says it worked with UK Government’s Global Entrepreneur Programme, which helps international companies establish a presence in the UK.


“The UK is a large and important market for Zazzle and the millions of independent, amateur, and large brands already leveraging the Zazzle platform as a monetization engine for their creativity,” says Robert Beaver, CEO for Zazzle. “The launch of further reinforces Zazzle’s commitment to revolutionize e-commerce, and to empower buyers and sellers around the globe.”


Key features of the new site include pricing in UK pounds with value added tax and customs duties included, and quick shipping throughout Europe. Most products are produced within 24 hours of ordering, Zazzle says.


Similar to Zazzle’s U.S. web site, the UK Zazzle will feature such programs as Today’s Best, a listing of the most popular products, and the Name Your Royalty program, which allows sellers to choose the percentage of royalty they want to receive, which is then reflected in the selling price. The international site also will offer the Volume Bonus program, which rewards sellers for referrals and for selling more goods.


To ramp up interst in the new site, Zazzle is offering a free shipping promotion for orders of $45 or more.


“The Zazzle platform was built with global commerce in mind,” says Michael Karns, head of international development for Zazzle. “With the launch of, a seller anywhere in the world now has the benefit of reaching a local UK audience in a targeted way. Shoppers in the United Kingdom can easily browse and shop the full Zazzle marketplace for an array of unique products.”


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