November 4, 2008, 12:00 AM

Bluefly says ‘I do’ to new wedding site

Bluefly has launched Wedding 2.0, an online boutique for soon-to-be brides and grooms and their family and friends.

Bluefly has launched Wedding 2.0, an online boutique for soon-to-be brides and grooms and their family and friends.

Hosted at Bluefly.com/wedding, the shop allows visitors to browse by choosing their role in the wedding, selecting “I’m in it” or “I’m invited." Shoppers in a wedding can search by color for formal or semi-formal attire. Shoppers invited to a wedding can start their search by choosing the type of wedding: formal, semi-formal, destination or civil ceremony.

“We recognize there is so much angst surrounding wedding prep and want to give shoppers an outlet where they can point and click their way to the perfect wedding and latest trends without leaving their laptop,” says Melissa Payner, CEO of Bluefly.com.

Bluefly is No. 128 in the Internet Retailer Top 500 Guide.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Pablo Palatnik / E-Commerce

Holiday search marketing tips for online retailers

With Google devoting less space to search ads, those positions become more valuable than ever.

FPO

Bart Mroz / E-Commerce

Drive Back to School online sales even after classes begin

Parents don’t always get through their entire shopping list by the time school starts, so ...

Advertisement