E-retailers must focus on their specific goals and examine a vendor’s reputation and market expertise, not referrals.
Blue Nile has become the latest online retailer to offer Bill Me Later as an alternative to payment cards.
Blue Nile has become the latest online retailer to offer Bill Me Later as a payment alternative to credit and debit cards. The service lets shoppers pay by online ACH debits from their bank accounts or by sending checks or money orders.
Blue Nile will also offer its customers the option to defer payment for 90 days without finance charges on purchases of $250 or more.
“We chose to launch Bill Me Later now to give customers the option to finance their important purchases and pay for them at a later date,” says Diane Irvine, CEO of Blue Nile. “Customers can benefit from the convenience of Bill Me Later, further enhancing their Blue Nile experience now and throughout the gift-giving season.” Blue Nile is No. 48 in the Internet Retailer Top 500 Guide.
Other retailers using Bill Me Later include Amazon.com, Apple, Borders, Bluefly, eLuxury, Overstock, QVC, Toys “R” Us, Walmart.com and Zappos.
Bill Me Later Inc., Timonium, MD, offers the Bill Me Later payment service through Salt Lake City-based CIT Bank. In addition to the Bill Me Later payment service, the company operates a comparison shopping portal at Shopping.BillMeLater.com, where it features merchants that accept Bill Me Later payments.