September 8, 2008, 12:00 AM

New Netflix hire will drive web-to-TV efforts

Netflix has hired Bill Holmes as vice president of business development, making him responsible for working with manufacturers of consumer electronics on embedding software that allows instant streaming of video from Netflix to TVs and other devices.

 

Netflix Inc. has hired Bill Holmes as vice president of business development, making him responsible for working with manufacturers of consumer electronics on embedding software that allows instant streaming of video from Netflix to TVs and other devices. Holmes will report to Netflix CEO Reed Hastings.

"Bill Holmes will lead the ever-increasing effort by Netflix to develop more partnerships with great consumer electronics companies as we enter the era of Web-on-TV," Hastings says. Roku introduced in May its Netflix Player, the first device to stream video from Netflix. LG Electronics will introduce this month the first Blu-ray disc player to stream video from Netflix to TVs, and Microsoft this fall will enable instant streaming from Netflix to the Microsoft Xbox 360 game player, Netflix says.

Holmes comes to Netflix from DivX Inc., a company that creates and licenses digital video technologies. He was most recently vice president of business development and strategic marketing, and was responsible for negotiating licensing deals with such providers of computer chip technology as Qualcomm, SanDisk, Broadcom and Matsushita.

"I joined Netflix to help the company extend its reach to consumer electronics partners," Holmes says. "The combination of its strong brand, growing subscriber base and attractive content library provides clear value and strong differentiation to CE companies that embed Netflix software into their devices to instantly stream movies."

Netflix is No. 17 in the Internet Retailer Top 500 Guide.

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