The acquisition will add more than 300 products to L’Oreal’s lineup.
The wizard-guided site design technology enables small e-retailers with limited in-house resources to sell up to 100 products via the mobile web.
Designing mobile commerce sites requires an eye for simplicity and ease. But just because they’re much smaller than regular e-commerce sites doesn’t mean they require little thought or time.
If big and even many mid-sized e-retailers determine m-commerce is a priority, they typically have resources in house they can dedicate to designing and launching at least a basic m-commerce site. Small e-retailers, though, generally have fewer resources as well as plenty on their plate maintaining and marketing their e-commerce sites.
Targeting small e-retailers, m-commerce platform vendor mPoria Inc. has launched GoMobile Lite, a new version of its GoMobile m-commerce site construction and design technology.
GoMobile Lite retains the core functions of its big brother, including an online wizard-guided site set-up and design process. The Lite version, however, limits the number of products that can be sold through the site to 100. Merchants pay $9.99 per month for the site, hosted by mPoria, and a one-time set-up fee of $19.99.
“Our flagship GoMobile service has been well received in the marketplace. That said, many small retailers have indicated their particular business needs do not necessarily require such a robust solution,” says Hossein Mousavi, CEO and co-founder. “So we developed GoMobile Lite-an entry-level version of GoMobile that serves the specific needs of the small retailer market.”