Both social networks today announced new tools that let e-retailers drive sales directly from their platforms.
New financing will fund sales, marketing and other initiatives for the personalization technology company.
Certona, a vendor of automated optimization and personalization technology for multi-channel retailers, has received $7 million from ABS Venture and a previous investor, Express Ventures. The new round of financing will be used to expand sales, marketing, customer support and product development initiatives, the company says.
Certona’s key product is its Resonance technology that uses such data as purchase patterns to personalize a shopper’s experience by serving up customized content, offers and product information via the web site and through e-mail.
“This partnership, combined with our long term approach, will help us continue along the path of strong growth,” says Meyer Shiek, Certona founder and CEO.