July 3, 2008, 12:00 AM

Customer reviews in e-mail marketing lift conversion rates at Mountain Gear

Outdoor apparel and gear retailer Mountain Gear placed in e-mail messages a sampling of the customer-generated product reviews posted on its e-commerce web site. The result: higher click-throughs, higher conversions and higher tickets.

Outdoor apparel and gear retailer Mountain Gear placed in e-mail messages some of the customer-generated product reviews posted on its web site. The result: higher click-throughs, higher conversions and higher tickets.

Mountain Gear, a web and catalog retailer, worked with PowerReviews, a provider of a customer reviews technology platform, and included its customer review content in a recent e-mail marketing campaign. With the review content serving as a source of product recommendations, Mountain Gear realized 5-8% increases in its click-through rate, 14-17% increases in its conversion rates for purchases, and 81-85% increases in average order values

"PowerReviews allowed us to easily deliver customer-friendly, highly-informative product reviews," says Whitney Parsons, Internet Marketing Manager of Mountain Gear. "Not only was the integration and start-up process quick and easy, but the feature has caught on quickly and been very popular with our customers."

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Ken Burke / B2B E-Commerce

Thriving in the brave new world of B2B

As executives at manufacturers, wholesalers and distributors map out their e-commerce investments, they have many ...

FPO

Jodi Beuder / E-Commerce

Five customer service imperatives for Internet retailers

Based on an analysis of customer service data, Impact Learnings Systems highlights five areas e-retailers ...

Advertisement