Retailers shift their ad spending from TV, radio and print ads to digital ads.
AdGooroo taps into DoubleClick’s ranks for a new head of client service and marketing initiatives as it builds out its search engine marketing tool suite.
AdGooroo, which provides a suite of web-enabled tools to monitor and manage keyword advertising campaigns, has hired a new executive vice president of client services. Robin Simkins was previously vice president of marketing for DoubleClick Performics.
At DoubleClick Performics, she was responsible for strategic marketing planning and execution. Prior to joining Performics, she served as director of marketing and e-commerce for Apartments.com, a division of Classified Ventures.
In her new role, Simkins will oversee client service and marketing initiatives for AdGooroo, including client communications, new product rollouts, advertising and public relations. She’ll work to increase the company’s presence at industry trade shows and within the media.
“As we prepare to launch new products and continue to optimize our search engine marketing tool suite, Robin’s insights on the marketing initiatives of top brands and interactive agencies will prove instrumental in our mission to provide the best competitive intelligence tools and meet the needs of even more markets,” says Gary Allen, CEO.