June 16, 2008, 12:00 AM

New York & Company hires an e-commerce veteran to lead its direct group

New York & Company has appointed Donna M. Iucolano executive vice president and general manager of its direct group. She will be responsible for maximizing the e-commerce business.

New York & Company Inc. has appointed Donna M. Iucolano executive vice president and general manager of the direct group. Iucolano will be responsible for maximizing the e-commerce business for the brand and leading customer relationship management efforts including a private-label credit card, loyalty program, customer database management and direct marketing.

Iucolano joined the women’s apparel retailer from Spinach Candy LLC, a digital business consulting and development company where she was owner and principal for three years.

“We are deeply focused on further developing our e-commerce business, attracting new customers and pursuing new business initiatives to grow the New York & Company brand,” says Richard P. Crystal, chairman and CEO. “Donna has successfully built and managed all aspects of an e-commerce operation, and we are looking forward to the extensive expertise and business acumen she will bring to New York & Company.”

Prior to Spinach Candy, Iucolano was CEO, North America, at IMP/International Masters Publishers, a global specialty products publisher and direct marketer. She also served as executive vice president and division president at e-Scholastic, the Internet division of Scholastic Corp. She got her start online when she joined 1-800-Flowers in 1994.

New York & Company is No. 303 in the Internet Retailer Top 500 Guide

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