Target also leads the pack when it comes to paid search spending, a new report finds.
9.16 million U.S. mobile phone users have used their phones to pay for goods and services, through avenues including wireless carrier portals, m-commerce sites and text messages, new data from The Nielsen Company shows.
Mobile commerce is today-it’s happening, and millions of consumers are along for the ride. Nielsen Mobile, part of research giant The Nielsen Company, reports 9.16 million U.S. mobile phone users, 3.6% of the total 254.5 million, have used their phones to pay for goods and services, through avenues including wireless carrier portals, m-commerce sites and text messages. What’s more, 49% of the 94 million mobile phone users with data service-the ability to access the Internet from a mobile device-expect to participate in mobile commerce in the future.
Nic Covey, director of insights at Nielsen Mobile, presented the research, based on a survey of 30,000 U.S. wireless subscribers, during a session last week at the m-commerce workshop at the Internet Retailer Conference & Exhibition 2008. The session was titled “Understanding the Mobile Web and What It Will Take to Make M-commerce Happen.”
“Mobile commerce isn’t a 2009 thing, it’s a 2008 thing,” Covey said. “Already millions of mobile users are logging on to their favorite retailers over the phone and purchasing items. With the success of m-commerce sites like Amazon.com, which more than 2 million people have visited, and eBay, which more than 3 million have visited, this shows a critical mass that represents a real opportunity for retailers.”
In other findings, men are more likely to make purchases using their mobile phones than women, Nielsen Mobile says: 4.9 million of the 9.16 million m-commerce buyers are men while 4.26 million are women. Also, 3 million of the 9.16 million m-commerce buyers are ages 25 to 34.