Retailers shift their ad spending from TV, radio and print ads to digital ads.
Neiman Marcus reports e-commerce sales of $304.7 million for the first half of fiscal 2008, an increase of 19% compared with the same period in 2007.
Neiman Marcus reports e-commerce sales of $304.7 million for the first half of fiscal 2008, an increase of 19% compared with $256.9 million in the same period in 2007.
The company’s direct marketing segment includes online and print catalog operations under the Neiman Marcus, Bergdorf Goodman and Horchow brands. E-commerce made up about 75% of the segment’s first-half revenue of $408.1 million.
For the second quarter of 2008 ended Jan. 26, Neiman Marcus reports web sales of $180.6 million, a 15.9% increase compared with $155.8 million in the prior year quarter. The company is No. 36 in the Internet Retailer Top 500 Guide.
In the first six months of 2008, overall revenue for the multi-channel retailer was $2.5 billion, up by about 9% from $2.3 billion in the same period last year. Total revenue for the second quarter of fiscal 2008 was $1.37 billion, up 6% compared with $1.29 billion in the same quarter in 2007.