February 22, 2008, 12:00 AM

Amazon launches currency converter for international customers

International customers will be able to pay for purchases at Amazon.com in the currency of their payment cards, instead of U.S. dollars, with a currency converter feature launched this week by the retailer.

International customers will be able to pay for purchases at Amazon.com in the currency of their payment cards, instead of U.S. dollars, with a currency converter feature launched this week by the retailer.

The Amazon Currency Converter supports payment cards denominated in 11 currencies, including the Australian dollar, Danish krone, euro, Hong Kong dollar, Japanese yen, New Zealand dollar, Norwegian krone, pound sterling, South African rand, Swedish krona and Swiss franc. Amazon-which ships to more than 200 countries-expects to add more currencies.

Previously, an international customer often didn’t know the amount of their final purchase price until a payment card statement arrived. With the currency converter, the customer will know the exact amount of the purchases, including relevant shipping charges, prior to completing the purchases.

“Since the launch of Amazon in 1995, we’ve served tens of millions of customers all around the world,” says Jeff Wilke, senior vice president for North America retail. “With the introduction of Amazon Currency Converter, we’re making it significantly easier for our customers-regardless of where they live-to purchase from Amazon.com.”

Amazon.com is No. 1 in the Internet Retailer Top 500 Guide.

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