January 30, 2008, 12:00 AM

Apparel retailers are tops in December web performance

Apparel and accessories retailers provided customers with high broadband connections the fastest access time in December, says Gomez. Customers with a high broadband connection could visit an apparel retailer’s site in about 5.98 seconds.

Apparel and accessories retailers provided customers with high broadband connections the fastest access time in December, says Gomez Inc.

Gomez notes that customers with a high broadband connection could visit an apparel retailer’s site in about 5.98 seconds, compared to mass merchants (6.16 seconds), other merchants (6.20 seconds), and computers and electronics retailers (7.18 seconds).

When a site is accessed by a low broadband connection, apparel and accessories retailers provided the fastest average access at 13.91 seconds, Gomez says. The next fastest web retailing category was other merchants (14.88 seconds), followed by mass merchants (15.21 seconds), and computers and electronics (17.44 seconds).

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Paul Dobbins / E-Commerce

6 tips for maintaining sales during the post-holiday lull

Use that stellar email list you built during the holidays to market new products or ...

FPO

Jeff Sass / E-Commerce

How brands use domains beyond dot-com to attract shoppers

Amazon, for example, posts holiday ads to amazon.blackfriday.

Advertisement