The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
Montgomery Ward gives customers more options for searching through 50,000 products at Wards.com.
Montgomery Ward has rolled out new site search capabilities on Wards.com that gives customers more options for searching through 50,000 products during the holiday shopping season.
The new site search platform enables customers not only to search by keywords/phrases but to refine their searches by price, color, sale items and other categories. In addition, the Wards.com site features a wide variety of suggested gift categories, such as Gift Shops for Men, Women, Boys, Teens, Babies, Pets, Families and Wedding Gifts. The site also offers a variety of Gift Price options, such as Gifts Under $25.
“We have always offered gift suggestions and featured products by recipient, but shoppers can refine our suggestions by price, color, size and style,” says Marylynne Tosyali, director of e-commerce.
Wards.com also offers customers the option to shop online in Spanish by clicking the “En Espanol” link on the top of the page.
Montgomery Ward and Wards.com are owned by Chicago-based Direct Marketing Services Inc. Other DMSI properties include WardsKids.com, CharlesKeath.com, PopularClub.com, HomeVisions.com, and YourKidsDirect.com.