Retailers shift their ad spending from TV, radio and print ads to digital ads.
Internet Retailer announces its Hot 100 online retail web sites. The best of the web expanded this year from 50 sites to 100 in acknowledgement of the growth of this market as more retailers understand the power of the online channel.
Internet Retailer today announced its Hot 100 online retailing web sites. “We are pleased to recognize The Hot 100 for 2008. They reflect the best of what retailers can do online,” says Kurt T. Peters, editor in chief. “Retailers in our Hot 100 represent the range of online retailing, from small to large, and include chains, catalogers, online-only merchants and brand name manufacturers. They have in common the willingness to innovate and set the standards in online retailing for what the rest of the industry should be doing.”
Click here to see all Hot 100 web sites.
Internet Retailer expanded its best of the web this year from 50 sites to 100 in acknowledgement of the continued expansion of this market as more retailers understand the power of the online channel. “By limiting ourselves to 50, it was becoming difficult to recognize all the outstanding sites that are in operation today,” Peters says. “The market is expanding and the number of pace-setting sites is growing along with it.”
This year’s sites range in size from Amazon.com and Dell.com, which set the pace of innovation while finding ways to build customer relationships and sales, to such smaller sites as RomanicosChocolate.com, which has used the Internet to build a national following for its hand-made delicacies.