The newly released annual look at the digital world from online and mobile measurement firm comScore makes it quite clear that retailers better be ...
New reports from JupiterResearch and Javelin Strategy & Research document the rise of alternative online payments.
New day ahead for online payment methods
With online sales expected to reach $355.2 billion in 2012, online merchants will continue to offer payment options to drive up order values, suit multiple shopping interests and appeal to a broader range of consumers, according to a September 2007 study from Javelin Strategy & Research, “Online Payments Forecast: Alternative Payments to Go Mainstream as Consumers Seek Security and Convenience.” Traditional credit cards still dominate, but alternatives are making inroads. Deferred billing, for example, has a high usage rate among consumers and is driving higher average order values, and e-mail-connected payment services like PayPal are popular with younger consumers, according to Javelin and a September 2007 JupiterResearch report, “Payment Preferences Online.”