Retailers shift their ad spending from TV, radio and print ads to digital ads.
BabyAge.com prepares for expansion with three new hires. Jeremy Artemik is a new category merchandise planner and Wesley Biehl is general merchandise planner.
Online baby and children’s gear retailer and manufacturer BabyAge.com has announced three new appointments, including that of Julie Space as vice president of marketing and customer service. In her new role, Space will be responsible for the development, planning and integration of a multi-faceted marketing approach and growing online and offline distribution of the retailer`s baby products.
She’ll also develop customer relationship and loyalty programs and oversee expansion plans for BabyAge.com’s online baby and gift registries, as well as introduce new advertising, marketing and branding initiatives. Prior to joiningBabyAge.com, Space was senior manager of marketing communications at Frontier Communications Solutions, formerly Commonwealth Telephone Enterprises. She has some 20 years of experience in marketing, advertising and customer service.
“Ms. Space will be a great asset to the BabyAge.com team,” says Jack Kiefer, president and CEO. “She has a terrific track record, high energy and brings a very creative mind coupled with a strong focus on customers that will be valuable in her new role at BabyAge.com.”
BabyAge also has named Jeremy Artemik as a merchandise planner for the furniture and bedding categories. He has several years of retail experience and most recently was a financial operations analyst at retailer Lord & Taylor. In his new role, he will oversee the purchasing and merchandising function as well as help implement a corporation-wide initiative on strengthening inventory utilization.
The retailer also has named Wesley Biehl as general merchandise planner. Previously, Biehl was senior technical analyst at Blue Cross of Northeastern Pennsylvania. With several years of experience as an analyst, he will oversee the inventory management and merchandise planning for key product lines.
BabyAge.com is No. 280 in the Internet Retailer Top 500 Guide.