The office supplies retailer say it sacrificed some sales to improve online profitability. It also redesigned its business-facing e-commerce site, StaplesAdvantage.com.
Because web site design is so fundamental to success in online retailing, Internet Retailer proudly announces its first single topic conference: Web Design ’08
If your web site is converting to buyers 3% of shoppers who visit it, congratulations-you’re hitting the average conversion rate for retail web sites. But think how much more money your site would make if you could just double that rate with the same investment in marketing and same web staff. The incremental ROI would go off the charts.
We think doubling of conversion rates should be an industry goal, and the primary way to achieve it is through better web site designs. There are huge differences in the design of web sites. A few are excellent; most leave plenty of room for improvement simply by ignoring basic rules of good design. Just think of how many sites give you hundreds of results to specific product search, or force you to toggle back and forth between the home page and shopping cart when you want to continue shopping, or make navigation from one part of the store to another an exercise in frustration. And think of the dollars e-merchants leave on the table by failing to make the most obvious add-on purchase suggestions or by making the checkout process needlessly cumbersome. Form follows function, and sites that function well convert more shoppers to buyers.
Because web site design is so fundamental to success in online retailing, Internet Retailer proudly announces its first single topic conference: Web Design ’08, which will be held at the beautiful new InterContinental Hotel in Miami on Jan. 30-Feb. 1. From the leading organizer of e-retailing conferences, Internet Retailer’s Web Design ’08 Conference will feature two full days of conference sessions with 33 expert speakers who will present the dos and don’ts of retail web site design and usability. They’ll provide attendees with practical tips that will immediately enhance their web site’s conversion rates and profits. What are the proven principles of effective retail web design? What new concepts in web design are showing great promise? And what technologies are on the market or in the pipeline that will change the form and function of online retailing?
Internet Retailer’s Web Design ’08 Conference will have the rich content e-retailers expect from Internet Retailer. It also leverages the same conference expertise that each June produces the annual Internet Retailer Conference & Exhibition (IRCE), the world’s largest e-retailing event. Internet Retailer’s Web Design ’08 Conference also provides all paid conference attendees with two valuable bonuses:
Free Web Site Consultations: On Jan. 30, the day before the main two-day conference begins, early arriving attendees will be offered up to three free 30-minute private consultation sessions with our web design partnering firms. The experts will review each attendee’s web site and offer design tips for enhancing the site’s usability and improving conversion rates.
Free Copy of the Internet Retailer Guide to Retail Web Design & Usability: This 288-page Guide will be published just prior to the conference and will offer expert articles on the principles of good web design, 30 case studies of retail web sites with winning designs, a survey of the key design features of the 500 largest retail web sites and a complete review of web design techniques, technologies and resources. This new Guide will sell separately for $49 but is free to Web Design ’08 attendees.
With all that the Internet Retailer Web Design ’08 Conference has to offer, I doubt attendees will come back from Florida with a winter tan. But they will return with powerful new design techniques that will allow them to improve conversion rates and recoup the price of admission many, many times over. Online registration begins Sept. 17 at www.internetretailer.com/IRWD08.